In 1924 Sidney Rustin opened his first shop in London's Shoreditch district where he sold wood finishing products to local residents and trades people.

Sidney's father was a cabinetmaker and his mother funded the business venture with £50. During the second world war the first night raid destroyed the original 1932 factory and the business moved to its present location in Cricklewood, London.

Ronnie Rustin, Sidney's son, took over the business and ran it until his death in 2008. He drove the growth of Rustins to be one of the best brands in the industry with a focus on wood finishing products, speciality paints and decorating sundries. Rustins products sell throughout the UK to home DIY enthusiasts and professionals who want quality and innovative products.